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HellRaisers: Rebranding

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HellRaisers together with creative agency BANDA has recently presented HR’s new identity.

At the heart of the rebranding is the new logo: all the unnecessary details have been removed, leaving only the eyes of hell.

The logo’s become simple but also more emotional due to its sharp shape, tilt, and color representing HellRaisers’ mood and nature.

We’ve been working on this project for nine months, and the next step will be the reveal of official apparel and accessories that our players wear at worldwide esports events.glhf

CEO  Alex “Magician” Slabukhin’s comment:

HellRaisers fans aren’t interested in supporting the supposed winner. They’re looking for a place where they can feel needed, a group of people like them, the Underdogs. This is how we found out what our mission is- to unite the Underdogs, with our positioning being the leader of the Underdogs.”

Alex Slabukhin also said that HellRaisers plan to create several educational projects, which we’ll talk about more in the near future.

BANDA’s Creative Director  Yaroslav Serdiuk’s comment:

Sports become more and more electronic – more than 1,67 million Ukrainian fans prove that, so it was a very valuable experience for us: to dive in this industry, research it and come up with such a concise and strong solution.”