Esports organization HellRaisers and energy drink brand HELL ENERGY have entered into an agreement to integrate HELL ENERGY into the esports organization’s media activities such as creating video collaborations, engaging the players, as well as launching Twitch and social media projects.
Popovics Adrienn, HELL ENERGY’s Director of Marketing Operations:
“Our collaboration is an example of a perfect match of two brands from different industries: from the name to self-presentation. Together with HellRaisers we want to reach a new audience of esports fans.”
Tatiana Kuzmenko, HellRaisers’ Chief Business Development Office:
“We were negotiating with the Hungarian office for about 4 months, but we just knew we were meant to be partners. And we promise to prove it with one hell of a collab!”